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Bashas’ on Tuesday unveiled a major price-cutting initiative on more than 10,000 everyday products across every department of the store, including national and private label brands.
“In the 77 years that Bashas' has been in business, we've weathered countless economic downturns,” said Mike Proulx, president and CEO of the Chandler, Ariz.-based regional retailer. "Not only was our company formed during the height of the Great Depression, but we've survived the ups and downs of the supermarket industry, increased competition and national economic fluctuations. As Arizona's hometown grocer, we knew we needed to do something more for families looking to stretch their dollars during these tough economic times."
Along with price reductions, Bashas' is also hosting a win-free-groceries-for-a-year sweepstakes, for which one lucky winner will walk away with $5,200 in Bashas' gift cards, or the equivalent of $100 a week in free groceries for an entire year. Fifty-three second-prize winners will each receive a Bashas' gift card worth $50. One winner will be chosen from each participating Bashas' store in metropolitan Phoenix and Tucson.
"During times likes these, families stick together and persevere," said Johnny Basha, vice chairman of the family-owned grocer that operates Food City, AJ's Fine Foods, Sportsman's Fine Wines & Spirits, Eddie's Country Store, and both Bashas' and Bashas' Diné supermarkets.
To kick of the sweepstakes, each participating Bashas' supermarket will have a Thank You card table set up at the front of the store where shoppers can fill out an entry form for a chance to win a year's supply of groceries through April 30. Winners will be randomly selected and announced in May.