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    Bashas' Food City Div. to be Honored for Excellence at Hispanic Retail Conference

    DENVER - The National Cattlemen's Beef Association (NCBA) based here, on behalf of the Beef Checkoff, continues its search for candidates for the first national Retail Beef Backer Awards program, designed to award retailers who have demonstrated their commitment to outstanding beef marketing and merchandising programs.

    CHANDLER, Ariz. -- Food City, the Hispanic-centric, EDLP supermarket operated by Bashas' here, will receive the 2007 Hispanic Retail Excellence Award at next month's Hispanic Retail 360 Summit, being held Aug. 1-3 at the Westin Park Central Hotel in Dallas.

    Over the past decade, Food City has grown from a single store to a 62-unit chain - an amazing feat of ethnic retailing for a privately-held grocer. Food City carries a wide array of authentic Hispanic products and operates service meat, bakery, seafood, and tortilleria departments.

    Robert Ortiz, vice president of sales and merchandising for Food City, and a 27-year veteran of Bashas', will accept the award during the conference on Friday morning, Aug. 3.

    The Hispanic Retail Excellence Award award, based on input from leading experts in Hispanic retailing, including members of the conference's 21-company Retailer Advisory Board, is designed to recognize leadership among retailers targeting the growing Latino population. The Advisory Board, representing retailers with more than 42,000 stores and more than $190 billion in annual revenue, also heavily influenced the content of the conference program.

    The board includes retailers from across all channels of retailing and foodservice such as 7-Eleven, Best Buy, ExxonMobil, Giant Eagle, Hy-Vee Supermarkets, McDonald's Corp., Minyards, SuperValu, Target Stores, and Winn-Dixie. The full list of advisory board members and updated agenda may be viewed online at www.hispanicretail360.com.

    Last year's winner of the Hispanic Retail Excellence Award was Anaheim-based JAX Markets. The 2005 winner was Pros Ranch Market, which operates Hispanic market stores in southern California and four in Phoenix, Ariz.

    Complete information and online registration is available at www.hispanicretail360.com.

    Publication partners for Hispanic Retail 360 include Progressive Grocer, Adweek, Marketing y Medios, Brandweek, Mediaweek, and Convenience Store News. The Mexican American Grocer Association, NACS (The Association for Convenience & Petroleum Retailing), GMDC (General Merchandise Distributors Council) and the Neighborhood Market Association (formerly the California Independent Grocers & Convenience Stores) are among the trade association sponsors.

    This year's sponsors include Coca-Cola, Anheuser-Busch, ADVO, CityReach Latino, Kraft, Hershey, AARP, Buena Guia, Colgate-Palmolive, and McLane Co. Several sponsorship packages are still available. For more information on sponsorships, please contact Jeff Friedman, vice president, customer media, Nielsen Business Media, at 646-654-7452, or email: [email protected].

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