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    Bashas' Launches New 'Eat Smart' Program

    The program uses signage, displays and customer communications to help consumers shop healthier.

    Bashas

    Bashas' Supermarkets this month will become the latest grocer to introduce a comprehensive nutrition program for its shoppers. "Bashas' Eat Smart" program is led by Barbara Ruhs, Bashas' new in-house registered dietitian, and is designed to make shopping for healthy foods easy. "We're ultimately taking the guesswork out of healthy eating," said Ruhs. "Whether you're watching your own waistline or are concerned about your kids' nutrition, this new program makes it easy to embark on a healthier lifestyle."

    The Eat Smart program consists of:

    -- Colored nutrition shelf tags in every aisle of the store that identify whether a food is a "healthier option," is "heart healthy," has "low sodium," is "calcium rich," has "reduced sugar" or is an "immune booster";
    -- A free "Eat Smart" newsletter, featuring nutritional foods and recipes;
     -- Free Eat Smart nutritional cards, with healthy eating tips and shopping lists;
     -- Free monthly Eat Smart healthy shopping tours and special events at Bashas' stores, beginning in February; and
    - A yearlong, designated Eat Smart end cap display in stores, featuring healthy products.

    Bashas' is celebrating the launch of the new program with a "Healthy Kitchen Makeover" contest. Adults 18 years of age or older are invited to submit photos of their refrigerator, freezer and/or kitchen pantry, along with a 200-word-or-less essay explaining why they need a healthy food makeover. Up to three winners will receive a $500 gift card from Bashas', which will be used as part of a one-on-one healthy food consultation with Bashas' registered dietitian.

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