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Betrolli Olive Oil and TV chef Fabio Viviani have joined forces to offer an iPad app, “Let’s Cook!”, to home chefs. “Let’s Cook!” features all of the ingredients necessary to learn how to cook like a pro in an easy, personalized way. The app is now available for download on the App Store at an introductory price of $2.99.
“Let’s Cook!” contains 16 step-by-step video recipes by Viviani in full-screen HD video, enabling viewers to watch and cook alongside the chef as he prepares dishes starring Bertolli Olive Oil. In more than five hours of video, Viviani provides menu suggestions and cooking and entertaining tips, among other information. There’s also a special section dedicated to the benefits of olive oil, along with more than 100 Viviani-chosen recipes with Bertolli Olive Oil.
Further features include an elegant, intuitive design; full-screen photography; complete recipes, including prep and cooking times and serving sizes; wine pairings; recipe searchability; a favorites list; the ability to e-mail ingredients for easy shopping; links to share via Facebook and Twitter; and no Internet connection required once the app is downloaded. And, as if that weren’t enough, iPhone and iTouch versions are in the pipeline, according to Bertolli.
“The videos are fun and very instructive at the same time, and there is a boatload of recipes as well,” noted Viviani, who serves as the Bertolli Olive Oil brand ambassador, of the app. “[Consumers are] gonna love it!”
What’s more, Bertolli is launching a new website from Bertolli Olive Oil, WhereFlavorComesFrom.com, where visitors can find out about Bertolli Olive Oil's Cooking Lessons with Chef Fabio Viviani Sweepstakes, which runs through Aug. 31. Entrants have the opportunity to win a trip for two to Los Angeles for one-on-one cooking lessons Viviani, and among the other prizes are the “Let’s Cook!” app, an iPad 2 and Bertolli Olive Oils.
Bertolli's high-quality assortment of olive oils is part of Deoleo S.A, a Spanish food company that operates in the United States via its wholly owned subsidiary, Med Foods Inc. Bertolli is a brand of Englewood Cliffs, N.J.-based Unilever.