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Two recent additions to Rich Products Corp.’s Bettercreme Whipped Icing line, which first launched in 1978, enable in-store bakeries to capitalize on trendy flavor profiles to boost customer satisfaction and bakery profitability. Lemon Bettercreme features the unique sweet-tart flavor of the specialty Meyer lemon variety, which has come to prominence lately through its usage by such tastemakers as Martha Stewart. Cookie Crunch with Chips Ahoy! Icing combines the familiar taste of Chips Ahoy! cookies — America’s favorite chocolate chip cookie, with a 49 percent share of the chocolate chip cookie retail segment — and the light, fluffy texture of Rich’s Bettercreme whipped icing, offering a high-quality dessert experience. Point-of-sale materials provided by Buffalo, N.Y.-based Rich’s, including Mylar balloons, dome stickers and counter cards, can help retailers promote awareness and drive sales. For additional information, contact your local Rich Products representative.