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Brookshire Grocery Co. (BGC) has teamed up with a consumer-centric analytic services company in an effort to enhance its ability to leverage shopper card data.
The Tyler, Texas-based regional independent is working with Monroe, Conn.-based Spire on the initiative. “We have partnered with Spire to gain even more insights about our shoppers,” said Rick Ellis, SVP and CMO at BGC. “Combining our data with Spire’s resources should enable us to better serve our consumers.”
Spire’s Loyalty Panel combines the shopper data from its partners to provide insights into consumer behavior. Its manufacturer partners leverage the Loyalty Panel to identify key consumer trends, evaluation of the consumer impact of various marketing levers (FSIs, CRM programs, digital marketing, etc.), as well to collaborate with retail partners using their shopper data and customer segments.
Spire provides retailers with analytic and technical resources to improve insights generated from shopper card data, both inside their organizations as well as with their vendor partners.
BGC operates more than 150 supermarkets operating in Texas, Louisiana and Arkansas under four distinct banners: Brookshire’s Food Stores, Super 1 Foods Stores, Olé Foods and ALPS (Always Low Price Store).