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Nuval’s Nutritional Scoring System today rolls out at Brookshire’s stores, owned by the Brookshire Grocery Co. (BGC), which operates over 119 locations in Texas, Louisiana and Arkansas. The company’s 30 Super 1 stores are expected to implement the program in the next few weeks.
“The NuVal scores give people more information about many items they purchase,” said Rick Rayford, president and CEO of Tyler, Texas-based BGC. “By putting NuVal scores on our shelves, we’re giving our shoppers the ability to find and choose — in an instant — the most nutritious foods in our stores.”
Under the system, all store items receive a score from one to 100; with a high score indicating a high level of nutrition. Scores are posted on supermarket shelves and signs across the store, enabling shoppers to compare the overall nutrition of the foods. The power behind NuVal is the Overall Nutritional Quality Index (ONQI), a patent-pending algorithm that measures the nutritional quality of foods and beverages. Developed by an independent team of nutrition and public health experts, the system rates foods andbeverages based on more than 30 different nutrients and nutrition factors, including fiber, vitamins, and sodium.
NuVal is currently in place at Price Chopper, Hy-Vee, Meijer, and United Supermarkets, with more chains expected join up later this year.
The program is a joint venture formed in 2008 by Skokie, Ill.-based Topco Associates, LLC, and Griffin Hospital of Derby, Conn., a nonprofit community hospital and home to the Yale-Griffin Prevention Research Center.