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    Bi-Lo Expands ‘fuelperks!’

    Grocer’s program now features item-based bonus rewards

    Bi-Lo has expanded its “fuelperks!” gasoline rewards program to include hundreds of additional grocery items that will enable Bi-Lo Bonuscard holders to save from five to 50 cents per gallon per item.

    For every $50 in qualified purchases a shopper spends at Bi-Lo, she receives a five-cent-per-gallon reward applied to her Bonuscard. Bonus fuelperks! rewards are promoted weekly and available on individual or bundled items for further savings. Both the $50 spend threshold and accumulated bonus fuelperks! rewards are tracked automatically, in real time, through the loyalty card.

    While a customer who spends $50 on groceries during one trip automatically earns five cents per gallon with the standard fuelperks! rewards offer, if the customer, within her $50 total, also bought two bonus rewards items worth five cents and two bonus reward items at 10 cents per gallon, then the potential fuelperks! rewards from this trip could come to 35 cents — not five cents — per gallon off her next gas purchase at participating gas stations.

    Customers can redeem their fuelperks! rewards immediately or amass the rewards for up to a month, with an another three months to redeem them at the pump for up to 20 gallons of gasoline (for safety reasons, they may only be used while fueling a single vehicle). The rewards are redeemed by inserting the Bonuscard in the dispenser at participating gas stations or by presenting a Bonuscard to the gas station cashier.

    Bonus items and their cents-per-gallon value will change each week, and each offer may contain limitations. The list of bonus items and their rewards value is available in-store in the Bi-Lo circular, as well as online. Customers will also receive fuelperks! rewards information at the bottom of their sales receipts, including current rewards earned for their most recent shopping trip, overall rewards earned to date, expiration dates of rewards earned, and their rewards balance.

    Customers who already have a Bonuscard registered for fuelperks! can begin earning bonus rewards by purchasing this week’s bonus items. Customers who are new to the program can sign up for a card in-store or online.

    Bi-Lo’s fuelperks! program is part of the Fuel Rewards Network, which is owned and operated by Dallas-based Excentus Corp.

    Bi-Lo is a subsidiary of Mauldin, S.C.-based Bi-Lo Holding, which, under the banner names of Bi-Lo and Winn-Dixie, employs 63,000 associates in 686 supermarkets and 493 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.


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