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    Bi-Lo Expands fuelperks! Loyalty Program to Chattanooga, Tenn.

    Customers receive a 5-cent-per-gallon discount for every $50 spent

    Bi-Lo has expanded its fuelperks! loyalty program to the Chattanooga, Tenn., area. The program lets customers use their Bi-Lo Bonuscards to earn a 5-cent-per-gallon discount for every $50 spent on qualified purchases at Bi-Lo supermarkets.

    “Through fuelperks!, Bi-Lo makes regular visits to the pump a little less painful by offering customers incredible gas savings every time they shop with their Bi-Lo Bonuscard,” said Michael Byars, president and CEO of Mauldin, S.C.-based Bi-Lo

    To begin accumulating fuelperks! rewards, customers must convert to the new Bonuscard. Existing loyalty cardholders only need to visit a Bi-Lo store to have their old card scanned. All existing card data will be retained on the new card, the company said. Bi-Lo will be the only grocery chain in the area to offer the program from Dallas-based Excentus Corp.

    Customers can spend the $50 necessary for the discount over multiple visits, and there is no limit to the amount of rewards they can earn. Spending $50 will earn a 5-cent discount, but spending $100 will earn a 10-cent discount, and onward. They can then redeem the discount at any participating Chattanooga Shell, Exxon, Texaco, Mr. Zip, Phillips 66, Conoco, Chevron, BP or Spur Market gas stations by inserting their Bi-Lo card in the card reader. The rewards expire after three months.

    “One of the great features of fuelperks! is the program's ease of use,” noted Byars. “Customers simply buy groceries using their new Bi-Lo, swipe the card at the gas pump of a participating station and enjoy watching the price of gas roll down right before their eyes.”
     

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