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Bi-Lo, LLC has named Mike Mannion director of grocery merchandising, effective immediately. Additionally, the Southeast regional grocer has promoted John Gianakas to VP of center store; Kip Faulhaber to VP advertising, marketing and retail pricing; and Rondel Cuyler to director of advertising and branding, effective Jan. 1, 2010. The promotions come as part of Bi-Lo’s ongoing reorganization of its center store merchandising department “to better serve the company, teammates and vendors.”
Since joining the company in 1988 in store operations, Mannion has been a district director, worked in the support center in category management, received a promotion to director of sales planning and, most recently, rose to the position of director of corporate brands and sales planning. Now he succeeds Jim Weber, who became director of grocery merchandising in September 2009. In his new role, Mannion will manage the high-volume center store categories to drive sales growth and profitability for the company. He will also continue his previous position’s duties by overseeing corporate brands activities in an effort to increase productivity between Bi-Lo and its vendors.
Gianakas, who joined the company in 1988, is currently VP of advertising and marketing. In his time at Bi-Lo, his positions have included store director, human resources manager of compensation, category manager, director of category management support and VP of category management support.
Replacing Gianakas as VP of advertising, marketing and retail pricing is Kip Faulhaber, the company’s current VP of sales. Although he’s been with Bi-Lo only since April of this year, Faulhaber has over 30 years of experience in merchandising, marketing, procurement and operations. He has also held the position of VP of strategic initiatives for the grocer, in which capacity he oversaw analysis of competitors, and developed business processes and targeted marketing programs, in addition to guiding the in-store execution of his planning.
Cuyler, who is currently senior manager of advertising and branding, will become director of advertising and branding, in which role she will continue to lead the team that oversees and develops the company’s weekly circular. A Bi-Lo employee since 2003, Cuyler was also the company’s manager of supplier diversity.
“[T]hese teammates … have consistently worked to develop innovative ways to help grow Bi-Lo’s business with their great industry knowledge,” said company president and CEO Michael Byars, noting that the promoted executives had “more than 50 years of collective experience within the company” among them.
Mauldin, S.C.-based Bi-Lo operates 214 supermarkets in South Carolina, North Carolina, Georgia and Tennessee, and employs about 15,500 people.