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MAULDIN and CLEMSON, S.C. -- Regional supermarket chain Bi-Lo yesterday signed a three-year exclusive sponsorship with Clemson Athletics, making it "The Official Supermarket of Clemson Athletics" through June 30, 2010.
The retailer also celebrated the grand re-opening of Super Bi-Lo in Clemson, S.C., and was joined in the ribbon cutting by Clemson Mayor Larry Abernathy and the Clemson Tiger mascot. The remodeled store is decorated from head to tail in the colors of the Clemson Tigers, and features university memorabilia, pictures, and sports d•cor. The Tiger theme even extends to the Super Bi-Lo logo, where the leaf has been replaced with the familiar Clemson tiger paw.
As part of Bi-Lo's new contract with Clemson Athletics, "Tiger Calls," the live weekly radio call-in show featuring Coach Tommy Bowden (football season) and Coach Oliver Purnell (basketball season) will be held at area Bi-Lo supermarkets.
"The family atmosphere at Clemson events is outstanding, and that matters to our customers," said Bi-Lo e.v.p. of marketing, Tye Anthony, in a statement. "Education and athletics are two of the many reasons why we have enjoyed this partnership for the past 20 years and will for the next three years."
Bi-Lo noted that the 2007 football season marks the 21st consecutive year that the retailer has been a sponsor of Clemson. Since 1987, Bi-Lo has contributed nearly $4 million to Clemson University in sponsorships for scholarships, mentoring programs, the Brooks Center, and Food Science.
With headquarters in Mauldin, S.C., Bi-Lo operates 227 supermarkets in the Carolinas, Georgia, and