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Bi-Lo has teamed up with Austin, Texas-based analytic services firm Spire to enhance its ability to leverage shopper card data and generate actionable insights across the organization.
“To be successful, we must understand shopper behavior,” said Kip Faulhaber, VP of advertising, marketing and retail pricing for Bi-Lo. “The key to growth in today’s retail environment is to get the stores, marketers and merchandisers to think about customer behavior. We will then find new approaches to grow the shopping trip and increase store sales. Spire is helping Bi-Lo get there with new customer segmentation and a partnership to keep our focus on the Bi-Lo customer.”
Spire’s Loyalty Panel was developed to combine the shopper data from its retail partners to provide significant insights into consumer behavior. The firm’s manufacturer partners have leveraged the Loyalty Panel to identify key consumer trends, evaluation of the consumer impact of various marketing levers (such as FSIs, CRM programs and digital marketing), as well as collaboration with retail partners using their shopper data and customer segments.
Mauldin, S.C.-based Bi-Lo operates 207 supermarkets in South Carolina, North Carolina, Georgia and Tennessee, and employs about 15,100 people.