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Spire, LLC grocery customers are seeing successful results from the vendor’s Core Shopper Programs, which are developed to facilitate shopper-centric activation to drive profitable growth.
"The results we are realizing from our Core Shopper Program are fantastic,” said Ed Purkerson, senior manager, customer data and category management, BI-LO. “We are not only seeing a high level of engagement, but we are realizing incrementality from both increased basket size and trips from our best customers. The insights from Spire let us give our best shoppers the most relevant communications in all of our channels, including direct mail, digital, circulars and in-store."
The program uses a sophisticated shopper segmentation process to identify the right shoppers, and then utilizes high-end analytics to identify the most relevant offers, and deliver them in the most effective way. The program spans multiple delivery vehicles that are designed to reach shoppers in-home, away from home and in-store in the way that is relevant to each shopper.
"We are monitoring our results continuously with Spire, and making improvements to our offers and our delivery vehicles based on our success,” said Brian Holt, VP of marketing, Weis Markets “The more we learn from past behaviors, the more relevant we are moving forward.