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According to a consumer research survey conducted by retail design firm King Retail Solutions (KRS), big box retailers are the most frequented among U.S. consumers, but beyond lowest price, consumers trend toward shopping where they can find an overarching value. For example, independent retailers as a whole ranked in the survey’s top 15 for each category.
“Numbers are a great indicator. It’s our job to keep our finger on the pulse of what people are thinking, feeling, and perceiving about their shopping experiences,” said Andrew Swedenborg, executive VP of Eugene, Ore.-based KRS, and speaker at this year’s Retailing Summit conference in Dallas, Texas. “What we’ve found is that people will say one thing and then they do it sometimes, and sometimes they don’t. Shoppers aren’t easy to understand. They’re complex. But we think this study provides real insight into where consumers are spending their time and dollars and how they feel about that.”
Conducted during the summer of 2012, approximately 1,000 consumers from across the U.S. were polled on how they perceive and value the retail environment in grocery stores, home goods providers, and clothing retailers.
KRS provides branding, retail store design, and complementary build, distribution, and install services to national and multi-national clients.