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Austin, Texas-based Big Red, Inc., has teamed up with 20th Century Fox for the Feb. 14 release of “A Good Day to Die Hard,” the new installment of the “Die Hard” film franchise.
The “Zero 2 A Hero” promotion offers millions of special-edition “Die Hard” themed packages, prize giveaways, as well as a grand prize contest - the Ultimate Die Hard Stunt Trip Adventure.
“'A Good Day to Die Hard’ is the perfect movie partnership for Big Red,” said Thomas Oh, SVP of marketing for Big Red. “We’ve been working with the team at Fox, our bottlers, and selected retailers to create an exciting promotion for fans of both Big Red and the ‘Die Hard’ franchise.”
During the promotion, Big Red and Big Red Zero 2-liter and 20-ounce bottles and 12 packs will direct consumers to a custom microsite where they can enter the Ultimate Die Hard Stunt Trip Adventure contest. One winner and a guest will travel to Las Vegas for two days of adrenaline-pumping experiences, including stunt driving and a nighttime helicopter ride.
To enter, consumers can submit a short essay describing why they should go from "Zero 2 A Hero." Five finalists will be selected to submit videos, and consumers will watch and vote for their favorite. The finalist with the most votes wins.
In addition to the Stunt Trip, starting in February, consumers will have the opportunity to win thousands of “Die Hard” related prizes at Zero2AHero.com, including movie tickets, the Die Hard 25th Anniversary Blu-Ray Collection, and “A Good Day to Die Hard” movie posters.
Also, Big Red has partnered with a select number of retailers to give away thousands of tickets to advance screenings of the film. Big Red and “Die Hard” displays and point-of-sale will direct consumers to text retailer-specific code words to enter.
Founded in 1937, Big Red, Inc. is one of the top 10 beverage companies in North America.