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    Big Y Backs Breast Cancer Awareness in a Big Way

    New England retailer’s Partners of Hope in full swing

    In order to raise awareness and funds for breast cancer, all Big Y Supermarkets will donate a portion of the proceeds from their produce and floral departments, as well as additional select products throughout the store, to over 19 local breast cancer support groups throughout Massachusetts and Connecticut. Since 2007, the chain has raised over $863,000 for the cause through its “Partners of Hope” program, which reflects the grocer’s commitment to and support of breast cancer awareness and research. Last year, Big Y Partners of Hope effort raised $194,000.

    Noting that breast cancer affects thousands of women and many men each year, Big Y CEO, Donald D’Amour said, “We hope that this initiative will not only promote breast cancer awareness but also save lives through early detection and care.”

    During the entire month of October, specially marked “pink” products and promotions will involve almost every department in the store, including floral and produce. Additionally, for every package of Big Y, Top Care, Full Circle, World Classics Trading Company, PAWS Premium pet products, Academix stationary, Electrix electrical supplies and Domestix household brand products, the Springfield, Mass.-based supermarket company will donate 5 cents from Oct. 17-23.

    The Big Y Butcher Shop, meanwhile, will donate 10 cents from every pound of All Natural Angus Beef and Big Y Smart Chicken to breast cancer research during the month of October; and Big Y Pharmacies will donate $5 for every transferred prescription filled. Many other items with pink packaging will be available and their manufacturers also will be donating a portion of their proceeds.

    Big Y’s pink reusable, earth-friendly shopping bag highlighting the breast cancer awareness campaign also will be available, and every store will promote Partners of Hope pink ribbons for $1 Oct. 3-30, as a way of generating additional proceeds for local breast cancer organizations.

    With 61 stores throughout Connecticut and Massachusetts, Big Y employs more than 10,000 people as one of the largest independently owned supermarket chains in New England.

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