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In tandem with National Breast Cancer Awareness in October, all Big Y Supermarkets are donating proceeds from their entire produce departments, as well as other select products throughout the store to more than 15 local breast cancer support groups in the grocer’s market area of Massachusetts and Connecticut. Since 2007, the Springfield, Mass.-based chain has raised more than $669,000 to fight breast cancer.
Under Big Y’s “Partners of Hope” initiative, throughout October, specially marked “pink” products and promotions encompass every store department. For every package of its Big Y, Top Care, Full Circle and World Classics Trading Co. items; Paws Premium pet products; Academix stationary; Electrix electrical supplies; and Domestix household products, Big Y will contribute 5 cents between Oct.18 and Oct. 24, up to $50,000; and the Big Y Butcher Shop will give 10 cents from every pound of All Natural Angus Beef and Big Y Smart Chicken products, up to $15,000.
The grocer will also offer many other pink-packaged items, whose manufacturers will donate a portion of their proceeds to breast cancer research. Additionally, Big Y will sell its series of pink reusable shopping bags highlighting the campaign, along with $1 Partners of Hope pink ribbons.
Further, the chain’s resident dietitian, Carrie Taylor, will devote a portion of her October newsletter, Living Well Eating Smart, to breast cancer, and for every new or transferred prescription filled, Big Y Pharmacies will donate $5 toward breast cancer research, up to $5,000.
“Breast cancer affects thousands of women and many men each year,” noted Big Y CEO Donald D’Amour. “We hope that this initiative will not only promote breast cancer awareness but also save lives through early detection and care.”
One of the largest independently owned supermarket chains in New England, family-owned and –operated Big Y operates 64 stores in Connecticut and Massachusetts, with more than 10,000 employees.