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The Bigs sunflower seeds brand has partnered with the “Jay Mohr Sports” syndicated radio program on an advertising and promotional campaign, which includes live reads, 60-second ads and social media contests.
The campaign kicks off Jan. 27-31, when the brand sends Mohr to the Super Bowl in New York.
Throughout the spring, “Jay Mohr Sports” will promote the brand’s message, “Everything’s Better with Bigs,” as well as the assortment of Bigs flavors and local retailers where consumers can purchase Bigs products.
Additionally, the campaign will feature a variety of social media campaigns on Facebook, Twitter and Instagram, including a contest that offers fans a chance to win a trip to Los Angeles to tour the Fox Sports Radio studio, see a live broadcast of the program and receive VIP treatment at one of Mohr’s comedy shows.
“Once we learned that Jay was a fan of Bigs, it was natural for him to provide an authentic voice to our consumers and spread a unique message differentiating us from traditional marketing efforts,” said Justin Havlick, president and founder of Boulder, Colo.-based Thanasi Foods, Bigs parent company. “We look forward to sharing many BIG moments with Jay and his listeners throughout 2014.”
Mohr added that he is “truly looking forward to this partnership and spreading the word about this great brand to ’Mohrriors’ across the country.”