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Birds Eye Voila!, a portfolio brand of Pinnacle Foods Inc., is kicking off its “Try It, You’ll Like It” food truck tour for families to discover delicious Birds Eye Voila! skillet meals and see how easy it is to serve a complete dinner in minutes.
The food truck will visit locations in nine major U.S. cities beginning this week in San Diego, Calif., and concluding in New York City, N.Y. in October. Showing up in unexpected places in each city, the food truck will provide meal preparers with dinner solutions that will please everyone around the table.
“We know that when consumers try Birds Eye Voila! skillet dinners they love the taste, convenience and the fact they’re jam packed with vibrant and delicious Birds Eye veggies,” said Brandi Unchester, senior brand manager, Birds Eye Voila!. “That’s why we’re heading out on the road—we’re going across America to give everyone a taste of our delicious Birds Eye Voila! skillet meals.”
At the food truck, consumers will be invited to try free samples of Birds Eye Voila!’s complete skillet meals made with premium Birds Eye vegetables, including family favorites like Garlic Chicken, Alfredo Chicken and Cheesy Chicken. Those who visit the food truck in their city will also have the opportunity to win prizes and coupons for Birds Eye Voila! meals.
“Every mom wants to serve complete, wholesome dinners for her family, but it doesn’t happen as often as she would like,” Unchester continues. “On the tour, Birds Eye Voila! will show moms how easy it can be to triumph the dinnertime dilemma with our complete, veggie-rich skillet meals.”
- San Diego, Calif., April 26-May 12, 2013
- Los Angeles, Calif. May 15-June 9, 2013
- Las Vegas, Nev. June 12-23, 2013
- Seattle, Wash. June 29-July 11, 2013
- Pheonix, Ariz. July 18-22, 2013
- Denver, Colo. July 31-August 4, 2013
- Washington D.C. Sept. 4-15, 2013
- Baltimore, Md. Sept. 18-29, 2013
- New York City, N.Y., Oct. 3-October 28, 2013
To visit the food truck in your city, follow @VoilaFoodTruck on Twitter for its exact location, updates and news.
Birds Eye is a portfolio brand of Parsippany, N.J.-based Pinnacle Foods, a leading producer, marketer and distributor of branded food products that have been trusted household names for decades.