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    Birds Eye Voila! Unveils Digital Community Website

    Goal is to turn fans into brand advocates

    As a part of the Birds Eye Voila! frozen meal line’s mission to inspire, enable and reward its fans, the line has launched a digital community website. Through interactive activities offered by the site, fans can become brand advocates by progressing through a tiered loyalty program.

    Among the interactive platforms Birds Eye Voila! will use to engage fans this spring are the following:

    • Try It, You'll Like It: To spur fans to try a new Birds Eye Voila! variety, the line created an online feature that enables consumers to invite friends to join Birds Eye to gain access to meals, deals and coupons. When the goal of 25,000 community members was reached, each fan received a coupon for $1.50 off his or her next purchase of a Birds Eye Voila! complete skillet meal. To keep the consumer engagement going, the line is now asking people to “Like” the Birds Eye Voila! Facebook page. Once the line reaches 100,000 fans on Facebook, it will give away 50,000 $1.50 coupons.
    • Here’s One, Share One: Site visitors can become members of the Birds Eye Voila! community by clicking on the “Try It, You’ll Like It” button. Members will exclusively receive a $1 coupon for being a Birds Eye Voila! fan, or receive a $2 coupon for inviting three friends to join the community via e-mail.
    • Digital Badges: Community members can receive unique badges by spreading the word about Birds Eye Voila! Sharing or rating a product, commenting on a product, or building a shopping list are just a few ways they can earn rewards and coupons.
    • Twitter Prizes: Twitter followers can earn tweet-related points and badges by re-tweeting a @BirdsEye tweet, using the hashtag #BirdsEyeVoila, or tweeting positive messages about @BirdsEye from the website.

    Birds Eye is a brand of Mountain Lakes, N.J.-based Pinnacle Foods Group LLC.
     

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