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BJ’s Wholesale Club surprised three military families in the Fort Bragg, N.C., area by ensuring the holiday of their dreams, courtesy of the retailer’s club in Fayetteville, N.C.
Identified through the local USO, the families were invited to BJ’s for an exclusive confab with Santa Claus himself and free memberships. As the families shared their holiday wishes with Jolly St. Nick, BJ’s “elves” searched the club to find the requested gifts. When the families left the club, the items were ready for them to take home.
“BJ’s Wholesale Club has been truly inspired by the acts of kindness this holiday season, and we wanted to contribute,” explained Laura Sen, CEO of the Westborough, Mass.-based retailer, which operates 201 clubs and 114 gas stations in 15 eastern states. “Throughout the year, BJ’s is dedicated to the communities we serve and thought this was the perfect way to spread additional holiday joy, while at the same time honor[ing] some of our brave military families.”