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    Black Diamond Cheddar Aids Healthy-eating Initiative

    Portion of November/December sales will go to fight childhood obesity

    This holiday season, consumers will be able to support improved nutrition in America’s schools with Black Diamond Canadian Cheddar cheese. DCI Cheese Co. will donate 25 cents from every Black Diamond package purchased through Dec. 31 to Action for Healthy Kids (AFHK), the largest volunteer network working with schools and families to battle childhood obesity and undernourishment.

    “Black Diamond cheese is high in protein and provides the essential calcium and vitamins required for a healthy diet,” explained Katie Jury, marketing manager at Richfield, Wis.-based DCI. “Supporting Action for Healthy Kids and their promotion of healthy eating and physical activity was a natural fit for us.”

    In-store shelf talkers with coupons can be found in participating retailers throughout the promotion. Additional details about the Black Diamond “Feel Good about Doing Good!” promotion are available at www.BlackDiamondCheddar.com, in addition to recipes, beverage pairings and a downloadable coupon. The total amount donated to AFHK will be revealed in late January 2012.

    Offering a selection of cold-pack cheese spreads and Canadian Cheddars that range in age from one to five years, the Black Diamond line is available nationwide in bulk and retail sizes.
     

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