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PLEASANTON, Calif. -- Safeway-owned Blackhawk Network, a card-based financial solutions provider of third-party gift cards in the United States and Canada, last week inked an exclusive agreement with MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, to launch the first-ever MLB.com gift card.
The card is available for purchase in Blackhawk Network's nationwide network of leading grocery, drug store, mass, and convenience store locations, including Safeway, A&P, Stop & Shop, Giant Eagle and GetGo, CVS/pharmacy, and Kmart.
"The addition of professional baseball is a home run for Blackhawk Network's expanding gift card program," said Don Kingsborough, president and c.e.o. of Blackhawk Network. "The partnership gives fans more convenient access to their favorite teams and all of the elements that make baseball America's most beloved pastime."
Available in $25 and $50 denominations, the MLB.com Gift Card is redeemable for merchandise for all 30 teams, as well as game tickets for participating teams and other services at MLB.com.
Blackhawk also offers MLB team branded gift cards, which may be redeemed for tickets online and offline, merchandise online, and at team retail stores and concessions at ballparks. The Oakland Athletics, San Francisco Giants, and Seattle Mariners were among the first teams to launch gift cards. In addition, 10 other teams currently participate: the Atlanta Braves, Chicago White Sox, Cleveland Indians, Kansas City Royals, Minnesota Twins, Pittsburgh Pirates, Tampa Bay Devil Rays, Texas Rangers, Toronto Blue Jays, and Washington Nationals.