Quick Stats

Quick Stats

    You are here

    Blackwell Angus Now Primary Sponsor of NASCAR's Ricky Stenhouse Jr.

    Beef brand will double driver appearances for retailers

    Cargill's Blackwell Angus beef brand expanded its sponsorship of Roush Fenway's NASCAR Nationwide Series team with an eight-race commitment as the primary sponsor of the No. 6 Ford Mustang driver, Ricky Stenhouse Jr.

    Blackwell Angus beef sponsored the team for four races during the 2010 racing season.

    Stenhouse, a 23-year-old native of Olive Branch, Miss., was the 2010 NASCAR Nationwide Series Rookie of the Year, competing in 32 of 35 races and capturing three top-five and eight top-10 finishes.

    Leveraging the power of stock-car racing, Blackwell Angus beef is also providing select retail markets with the opportunity for in-store autograph-signing sessions with Stenhouse during the race season.

    Additionally, retail partners will have access to promotional giveaway items including 1/64th-scale die-cast cars, shirts and hats, and point-of-sale kits, all adorned with Blackwell Angus beef Racing artwork designed to increase sales at the meat case. Artwork will feature Roush Fenway Racing, Ricky Stenhouse Jr. and the No. 6 Ford Mustang.

    The Blackwell Angus beef sponsorship begins with the season's first race in Daytona, Feb. 19. A complete list of Blackwell-Angus-beef-sponsored 2011 races can be found at www.blackwellangusracing.com/tracker. Blackwell Angus beef is one of the sport's first fresh beef sponsors.

    Related Content

    Related Content