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Cargill's Blackwell Angus beef brand expanded its sponsorship of Roush Fenway's NASCAR Nationwide Series team with an eight-race commitment as the primary sponsor of the No. 6 Ford Mustang driver, Ricky Stenhouse Jr.
Blackwell Angus beef sponsored the team for four races during the 2010 racing season.
Stenhouse, a 23-year-old native of Olive Branch, Miss., was the 2010 NASCAR Nationwide Series Rookie of the Year, competing in 32 of 35 races and capturing three top-five and eight top-10 finishes.
Leveraging the power of stock-car racing, Blackwell Angus beef is also providing select retail markets with the opportunity for in-store autograph-signing sessions with Stenhouse during the race season.
Additionally, retail partners will have access to promotional giveaway items including 1/64th-scale die-cast cars, shirts and hats, and point-of-sale kits, all adorned with Blackwell Angus beef Racing artwork designed to increase sales at the meat case. Artwork will feature Roush Fenway Racing, Ricky Stenhouse Jr. and the No. 6 Ford Mustang.
The Blackwell Angus beef sponsorship begins with the season's first race in Daytona, Feb. 19. A complete list of Blackwell-Angus-beef-sponsored 2011 races can be found at www.blackwellangusracing.com/tracker. Blackwell Angus beef is one of the sport's first fresh beef sponsors.