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Bottom Dollar Food, Food Lion LLC’s discount grocery concept, recently awarded the winner of its “Fill Up with Free Groceries for a Year” sweepstakes with 11 gift cards worth $5,200, at the chain’s South Laurel, Maryland location.
Bottom Dollar said the winner, Willis Carter, 71, remarked that the prize would come in handy, as his limited income only allows him to eat one meal a day.
"We're fairly new, so it's something we would have done all along, but the economic times makes us realize it's how important this gift is for our customers," said Kimberly Blackburn, Bottom Dollar’s spokeswoman. She said the winner could use the cards at any Bottom Dollar or Food Lion location, or choose to give the cards away.
To decide on the prize, Bottom Dollar estimated the average person spends $100 a week on groceries, Blackburn said.
Customers entered the sweepstakes by using a membership card each time they made a purchase at Bottom Dollar Food between July 23 and Sept. 2. The more customers shopped, the better their chances were of winning. Bottom Dollar randomly selected the winner out of 162,000-plus sweepstakes participants, the grocer said.