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As one of the few remaining supermarkets that still make doughnuts from scratch, B&R Stores will celebrate National Donut Day on Friday, June 4 by giving away 500 fresh glazed donuts at each of its eight Super Saver stores on that date.
“We’re proud of the fact that we still mix, cut and fry our doughnuts fresh in the store each day,” said Pat Raybould, president of Lincoln, Neb.-based B&R Stores. “Our customers tell us they can taste the quality and flavor difference in our ‘made from scratch’ doughnuts, so it’s a process we remain committed to, even though it involves more work on our part.
The Chicago Salvation Army started National Donut Day in 1938. Held the first Friday of June each year, the occasion originally honored the women who served doughnuts to soldiers during World War I.
B&R Store’s National Donut Day promotion will begin at 6 a.m. June 4, and last until 500 doughnuts have been given away to customers at each of the eight Super Saver stores in eastern Nebraska and western Iowa.
“We don’t take the power of an incredibly good doughnut for granted,” notes Raybould. “It’s one of the rare things in life that just makes any day better.”