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    Brookshire’s Shifts in High Gear for Consumer Sweepstakes

    Prize package poised to create in-store excitement

    Brookshire Grocery Co. this week is launching a “You Save, You Win: Cruises, Cars, and Cash” sweepstakes that will enable customers in all of its stores the opportunity to win a range of prizes, including a 2011 Ford Mustang.

    Running through October 4, eight customers from each store will also have the chance to win a cruise for two, while two customers from each store will win a $100 Brookshire’s gift card during each week of the promotion.

    “[W]e will give away one brand new 2011 Ford Mustang every other week of the sweepstakes, and seven more at the end, for a total of 12 new cars,” said Rick Ellis, SVP/CMO for the Tyler, Texas-based regional retailer. “It’s quite a prize package and should create much excitement for our customers and stores.”

    Customers will receive one chance to win a cruise or a car for each Thank You Card transaction and additional chances to win through purchases of specially marked products located throughout the store. Customers who purchase at least one eligible product with their Thank You Card can also enter to win a Brookshire’s gift card.

    To enter, customers will simply need to fill out their name and phone number on an entry form attached to the bottom of their receipt and drop it into a registration box in the store.

    The sweepstakes is being advertised in Brookshire’s weekly ads and Celebrate Cooking magazine, as well as on the company’s website and in-store radio network.

    Brookshire's operates more than 150 supermarkets in Texas, Louisiana and Arkansas under four distinct banners:
    Brookshire’s Food Stores; Super 1 Foods Stores; Olé Foods; and ALPS (Always Low Price Store). For more information, visit brookshires.com.

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