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    Brookshire Grocery Co. to Build New Fresh Concept Store

    The grocer said the format, FRESH, will have offerings unique to the market, but revealed no details.

    Brookshire Grocery Co. said late last week that it would break ground in January on a new concept store in its hometown of Tyler, Texas. The new concept, FRESH, is expected to open by the end of next year, according to a company statement.

    Brookshire's store will anchor a 23-acre retail and office center, The Ridge at Oak Hills, currently in the early stages of development.

    "FRESH by Brookshire's will offer food varieties and shopping experiences not available elsewhere in the region," the company statement said.

    Brookshire's will also work with Oak Properties, the developer, to build a 1.3-acre public park near the store that will feature a natural amphitheater, walking paths and children's play areas, the company statement continued. Brookshire's officials were unavailable for comment on Friday. The developer declined to comment, citing a confidentiality agreement.

    The Ridge at Oak Hills is part of a master-planned development along Old Jacksonville Highway with hundreds of acres for residential, retail and office areas. The area is one of the fastest growing in Tyler, according to the developer's web site. FRESH will be the "signature store" of the development, which requires commercial architecture be tightly controlled and parking limited to the side or rear of buildings.

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