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Following a successful pilot in one of its flagship supermarkets last year, Brookshire Grocery Co. has installed recipe information kiosks in the meat departments of 10 additional stores in Texas and Louisiana. According log data from the kiosk supplier, the units are already proving popular.
"We see customers printing out recipes and we're translating that to products being sold in the store," said Gary Butler, c.i.o. of the Tyler, Texas-based chain of 156 stores. "Chances are that when they print out a recipe, they don't have all of the ingredients."
The grocer is using ShoptoCook's Recipe Center, which provides recipe ideas and product pairing information for every product in the department. According to ShoptoCook data logs, more than 6,000 shoppers have used the kiosks in the first month of operation.
ShoptoCook said retailers typically locate the Recipe Center kiosk along the perishable perimeter, in their meat, seafood, produce, wine, or cheese departments. The units provide printed recipes, accompaniment ideas, information, and recipes - including recipes customized for a variety of health and wellness conditions, such as diabetes or an allergy to wheat gluten.
The kiosks also provide information on the preparation and storage of all fruits and vegetables, the vendor said.
Brookshire's kiosks also feature a button showcasing the chain's own "Brookshire's Best" recipes.