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All schools in Bruno’s market areas can take part in the Southern grocery chain’s School Cash Rewards, a program that rewards loyal customers by giving back 1 percent of the total amount of ‘green receipt’ papers collected by each school. Last school year, Bruno’s awarded over $22,000 to participating schools in Baldwin, Jefferson, Mobile and Shelby counties and in Griffin, Ga. -- and the banner predicts that this year, the amount will rise significantly.
“Last year’s coordinators are already calling us to see when the program is going to start again,” said Max Henderson, president of Birmingham, Ala.-based Southern Family Markets, owner of Bruno’s. “I’m glad the schools are excited about the program. I’m certainly glad that we are able to give back to our customers and the schoolchildren in our market areas of operation,”
To participate, each school’s representative must fill out an application form and return it to the nearest Bruno’s store. Once enrolled, the school rep instructs shoppers to collect their Bruno’s green receipts at checkout and turn them in periodically at the school. Each school then submits its amassed receipts at the end of each school term to get their School Cash Reward.