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    Bruno's Kicks Off Holiday Season with In-Store Promotions<br /><br />

    The chain is using its loyalty program as the centerpiece of its seasonal effort.

    Bruno's is aiming to boost transaction sizes over the holidays with promotions tied to its customer loyalty program, Spiral Rewards.

    From now through Dec. 31, Bruno's customers who spend $50 or more in one purchase receive a token. After collecting seven, customers can redeem the tokens for a free Smithfield spiral half ham or a coupon for 10 percent off their next grocery bill.

    This is the eighth year Bruno's has offered Spiral Rewards to increase sales, reward current customers and attract new ones. Playing off a successful summer promotion, the grocer is also offering a selection of everyday basics at value prices including milk, bread and ground chuck, called "Basics are Back."

    Customers can also begin looking for in-store coupons in weekly ads focusing on general savings and holiday items throughout the season.

    "Bruno's offers unexpected values that are easy for customers to take advantage of, and Spiral Rewards is another way to make it easy for our customers," said Ray England, svp, marketing and perishables merchandising for Bruno's Supermarkets.

    Bruno's Supermarkets, LLC, based in Birmingham, Ala., has 66 stores under the Bruno's, FOOD WORLD, and Food Max banners located throughout Alabama and the Florida Panhandle.

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