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This February, Budweiser is celebrating the NFL bringing the Super Bowl to the New York/New Jersey area by opening the doors of its Bud Light Hotel – a transformed cruise ship on the Hudson River that will host 4,000 guests during Super Bowl weekend, Jan. 30 – Feb. 2.
Nearly 10 times bigger than the previous Hotels, Bud Light Hotel New York will be docked at Pier 88.
"Bringing the Super Bowl to New York City is a special experience for NFL fans, and we wanted Bud Light Hotel to bring something unique to the table that's never been seen before," said Rob McCarthy, VP, Bud Light. "Creating this massive footprint at the Intrepid, one of the most iconic landmarks in the city, immediately establishes the Bud Light Hotel as a premier destination during Super Bowl weekend."
Currently under construction in Germany, the ship is one of the largest and most technologically advanced passenger vessels in the world and features 18 decks, 22 bars and lounges and 27 dining menus. The cruise ship will receive a complete Bud Light rebranding, including new Bud Light Hotel signage, pillows, hand towels, key cards and more.
In order to host the biggest parties in New York City, Bud Light Hotel also will expand beyond the ship, taking over the Intrepid Sea, Air & Space Museum, including the deck of the retired military ship and its pier.
As part of the makeover, Bud Light will construct heated venues to host concerts and parties each evening during the weekend as well as hospitality activations during the day and late-night after parties. In total, this year’s Bud Light Hotel event space will encompass more than 300,000 square feet.
Bud Light will be joined by several partners for Bud Light Hotel, each of whom will host a VIP concert. EA SPORTS joins forces with Bud Light for the third-consecutive year to present Madden Bowl XX on Jan. 30; the Bud Light Hotel will open its doors for Pandora’s debut concert on Jan. 31; and Pepsi will close out the weekend with its first concert at the Bud Light Hotel on Feb. 2.
Concert headliners and additional partners will be announced in the coming months.