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Following the launch of a new national advertising campaign, Anheuser-Busch's Bud Light brand will see the introduction of new packaging during the first quarter of 2009, which will further expand on the "drinkability" theme, Convenience Store News reported.
In March, Bud Light bottles, cans, secondary packaging, and point-of-sale materials will include the words "superior drinkability," along with new coloring and design elements, according the St. Louis-based company.
"Bud Light's new look will reflect the key attributes of the brand we are touting in all our marketing -- drinkability and refreshment," said v.p. of marketing Keith Levy. "Drinkability offers a unique way to express a range of product benefits through a single term. It's that just right taste -- not too heavy or light -- that sets Bud Light apart from other light beers."