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Bud Light, the Official Beer Sponsor of the NFL, has unveiled the musical lineup for its four-day Bud Light Hotel New York experience, in celebration of this season’s Super Bowl.
Festivities will begin on Jan. 30, with EA Sports and Bud Light hosting “The Roots Present Hip Hop NYC,” a chronicle of New York’s hip-hop legacy featuring Run DMC, Busta Rhymes and special guests. On Jan. 31, Bud will host the "Pandora Presents" party featuring breakout act Imagine Dragons.
On Feb. 1, the eve of NFL’s biggest game, Foo Fighters will headline the Bud Light Main Event concert with special guests, Grammy Award-winning Zac Brown Band. The Bud Light Hotel weekend will come to a close on Super Bowl Sunday when Pepsi and Bud Light present a pre-game concert featuring performances by rockers Fall Out Boy and country star Jake Owen.
"We've brought together a world-class lineup of concerts that features some of the biggest names in the industry…" said Rob McCarthy, VP, Bud Light. "With the help of our amazing partners, EA Sports, Pandora and Pepsi, this year's Bud Light Hotel will stand apart as one of the premier destinations for Super Bowl week entertainment."
Bud Light Hotel will extend beyond the cruise ship and include a full makeover of the Intrepid Sea, Air & Space Museum footprint. As part of the makeover, Bud Light will construct the Bud Light Hotel Amphitheatre – a heated concert venue across the street from the Intrepid that will host the weekend's nightly concerts and parties – and the Bud Light Hotel Lounge – a two-level, 1,500-person venue adjacent to the Intrepid – that will house hospitality activations during the day as well as late-night after-parties.