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Budweiser, a brand of St. Louis-based Anheuser-Busch, recently marked the launch of its first-ever Twitter account by sending its first-ever Tweet – a photo of a 150-pound baby Clydesdale and new member of the elite “Budweiser Clydesdales Class of 2013,” born on Jan. 16.
Using the #clydesdales hashtag, Budweiser is asking Twitter followers of @Budweiser (21 and older) as well as its Facebook fans to help name the young equine, who will be seen by more than 110 million viewers during Super Bowl XLVII.
During the big game on Feb. 3, the Budweiser Clydesdales will appear in a 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch in Boonville, Mo., “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”
This is the Clydesdale’s 23rd Super Bowl spot since first appearing in a big game spot in 1986. In addition to the baby foal born this month, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.
“The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses,” Knapper said of the Budweiser Clydesdales, who this year celebrate their 80th anniversary with Anheuser-Busch. “The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world.”
Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.