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Budweiser has unveiled a new design, seen in its can and secondary packaging, which will roll out of its U.S. breweries this summer before debuting in markets around the world later this year.
Announced in most major media channels this week, the new can design is Budweiser’s 12th since St. Louis-based Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the Budweiser creed and Anheuser-Busch medallion.
“Budweiser’s success is rooted in aspects of the beer that will never change – a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser. “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”
Budweiser’s new bowtie can and secondary packaging designs will be the global standard as the brand continues to expand internationally.
“This new visual identity is one of many steps in our quest to reinforce Budweiser’s role as a true global beer brand,” said Frank Abenante, VP of brands for Budweiser brewer AB InBev. “Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser’s bond with consumers around the world.”
Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique beechwood aging process and 135-year commitment to quality. The packaging will also feature a quick-response code that will better enable Budweiser to regularly communicate with consumers.
With a 48.3 percent share of U.S. beer sales to retailers, Anheuser Busch brews the world’s largest-selling beers, Budweiser and Bud Light. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer.