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    Build Your own Facebook Store

    Shopping search engine Sortprice.com expanded its merchant store application on the Facebook Platform to help retailers expand their e-commerce capabilities that can be used by the social network’s audience.

    Shopping search engine Sortprice.com expanded its merchant store application on the Facebook Platform to help retailers expand their e-commerce capabilities that can be used by the social network’s audience.

    The free application, available to any Sortprice.com-enhanced merchant with an existing Facebook account, works hand in hand with their product listing on Sortprice itself and allows them to build a virtual store right on Facebook. Merchants can have their full inventory available to Facebook users for shoppers to peruse and compare prices on, complete with photos and direct links to their own Web sites, according to Sortprice.

    The tools give retailers complete control over the “look and feel” of their stores, with dozens of choices for color schemes, an option to upload category images, and the ability to add a slogan to their page as well. Sortprice also included an extensive FAQ section to guide merchants through the process of configuring their stores while offering tips for promoting the application to internal and external audiences.

    On the user side, Sortprice’s unique Drag & Drop feature for the merchant pages is now compatible across all Web browsers, facilitating each user’s visit. Shoppers can now quickly and easily compile a “wish list” of desired items from a particular merchant’s store. These lists are viewable to all users and are the foundation for a truly interactive shopping experience. Visitors can comment on other users’ wish lists, indicate particular items that they “like,” and even invite friends and family to check out wish lists or specific products.

    To learn more about the Facebook store application, visit www.sortprice.com/facebook_store

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