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    Busch’s Spearheads Bottle Drive

    MI grocer teams up with TOMRA to benefit food pantries

    As part of Busch’s Fresh Food Market’s annual Season of Sharing Food Drive, TOMRA of North America Inc. will hold a bottle drive competition during the week of Nov. 12 at Busch’s 15 grocery store locations in southeast Michigan.

    Proceeds from the bottle drive will be donated to Forgotten Harvest, Food Gatherers and several community organizations that rescue surplus, prepared and perishable food to help feed those in need.

    The retailer is calling on community schools to participate and compete to win prize money. Schools can encourage students and local residents to take part in the bottle drive by returning their used glass, plastic and aluminum deposit-valued beverage containers to a Busch’s Fresh Food Market location. Participants will place their used containers in TOMRA reverse vending machines. When the machine prints the bottle deposit receipt, customers can write their school’s name on the receipt and place the receipt in a locked donation box. Customers can also donate their bottle deposit receipts without designating a school on the receipt.

    Busch’s Season of Sharing coincides with America Recycles Day on Nov. 15. TOMRA will recognize the top 10 schools with $5,000 in total prize money: $2,000 for first place, $1,000 for second place, $750 for third place, $500 for fourth place and $250 for fifth place; sixth through 10th place will each win $100.

    “This bottle drive competition is a great way for local schools and residents to support those in need, while at the same time raising awareness about recycling and protecting the earth’s resources,” said Harald Henriksen, president and CEO of TOMRA North America.

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