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This month, Organic Valley is inviting consumers to visit OrganicRising.com and enter a contest to win prizes that the company hopes will help them keep their New Year’s resolutions to eat better.
“Organic Valley wants to inspire families to start the new decade focused on the health of their bodies and the planet,” noted Organic Valley marketing communications director Sarah Bratnober. “Simple choices, from starting each day with an organic breakfast, to heading out the door for a bike ride for some exercise, to supporting the work of organizations like the Rodale Institute are small actions that add up to a big difference.”
The La Farge, Wis.-based farmer-owned cooperative of more over 1,300 organic family farmers nationwide will bestow three grand prizes: a Trek bicycle, free subscriptions to Organic Gardening magazine, and five prizes of a year of free Organic Valley products. The site additionally offers advice on eating a healthier breakfast and coupons for such Organic Valley breakfast products as milk, orange juice, soy milk, eggs, butter and Organic Prairie brand breakfast link sausage.
Plus, for each Organic Rising contest submission, Organic Valley will donate $1 to the Rodale Institute (www.rodaleinstitute.org), a nonprofit organization working to improve the health and wellbeing of people and the earth through organic farming.
While online, consumers can use Organic Valley’s Organic Counts calculator (www.organicvalley.coop/organiccounts) to gauge the amount of toxic pesticides and synthetic nitrogen they’re helping to keep out of the environment by purchasing Organic Valley items.
The Organic Rising contest will run through March 31, with the winners to be revealed in April 2010.