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    CAB Elevates MacVane to Biz Development Mgr.

    Will help retailers devise strategies to build beef brand

    To further support its network of global partners, Certified Angus Beef LLC has appointed David MacVane, Middlegrove, N.Y., as assistant VP of business development for retail. MacVane, who has been with the company for seven years, will lead the brand’s retail direction and work with partners to help them grow business.

    In this role, MacVane will consult with leading retailers to provide strategies, tools and data to reach their CAB brand goals while also helping to develop sales and marketing programs that communicate the brand’s quality to consumers. MacVane will also continue supervising efforts and resources for foodservice customers in the northeast, southeast and north central regions.

    “We are focused on how we can partner with retailers to grow business in whatever aspect they need,” MacVane says. “This brand has been a leader for 30 plus years because of its quality, performance and value. It gives retailers the instant credibility and brand recognition that takes years to develop with a newly formed store brand.”

    While attending the University of Connecticut, MacVane began his extensive retail experience as an apprentice. He attended Toledo (Ohio) Meats School and became a journeyman and has since acquired over 20 years of foodservice and retail experience, having served as VP of a foodservice company and a senior field consultant at IBP (now Tyson).

    For more information, visit www.certifiedangusbeef.com, or follow the brand on Facebook and Twitter.
     

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