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Schenectady, N.Y.-based Price Chopper's overall excellence with brand messaging, special selling events and in-store activities, among others, enable the regional retailer to obtain Retail Marketer of the Year honors from Certified Angus Beef LLC. Training programs reached staff from front-end managers to meat department personnel; a three-month meat manager promotion focused on sales, freshness and customer service. With these efforts, Price Chopper also achieved the Top Sales Volume Increase award, boasting a fifth consecutive year of double-digit growth. This 15-year partner was the No. 2 Top Sales Volume Large Chain Retailer (for chains with more than 50 stores).
CAB also recognized a number of its other retail partners for their successful brand-building abilities, including Talequah, Okla.-based Reasor’s Inc., which received the Top Retail Average Volume Per Store award for chains with more than 10 stores. As a 100 percent licensed retailer, Reasor’s won this award for the second year by averaging five times more product sales than other retailers in this category. Reasor’s, which celebrated its 20th anniversary with the brand, also earned the Retail Advertiser of the Year award. Numerous radio and television advertisements, as well as a text messaging campaign and in-store materials, featured the brand. It also was the No. 2 Top Sales Volume Small Chain Retailer. The chain recently introduced exclusive CAB brand Prime Natural cuts.
For the second year in a row, Reasor’s #14 store in Broken Arrow, Okla., was named the Top Sales Volume Retail Store in the World. This store sells 10 times more product than the average licensed store.
Twin City Supermarket, of Plainfield, N.J. picked up CAB’s Top Retail Average Volume Per Store award for chains with 10 or fewer stores. Leading with exemplary successful ethnic marketing focusing primarily on fresh thin cuts, Twin City sells CAB products at a rate 7.4 times higher than the average retailer in this category.
CAB’s Retail Distributor Commitment to Integrity award, meanwhile, went to Supervalu’s Pleasant Prairie, Wis.-based Midwest Region. The division’s meat specialists work closely with customers to ensure proper case displays and product labeling. Supervalu/Midwest was also named the No. 2 Sales Volume Retail Distributor. The addition of Prime cuts and value-added products helped build a 16% sales increase, as did a supplier tour for customers.
Bellevue, Wash.-based Quality Food Centers (QFC) picked up the Retail Chain Commitment to Integrity award. The first retailer in the Pacific Northwest to carry CAB’s Natural brand, QFC also introduced fresh corned beef. The brand is always represented at training sessions, and its meat team remains vigilant about updating point-of-sale materials and educating their loyal customers.
Meijer was feted with CAB’s Retail Value-added Products Marketer of the Year award. The Michigan-based retailer added corned beef and pastrami to its roast beef offerings in the deli case, and actively promoted deli meats. Meijer was also named the Top Sales Volume Retailer for a Large Chain, improving sales by 16 percent to retain the honor for the fourth consecutive year. The chain’s success came from extensive brand promotions, advertising and meat manager trainings.
Foodland Super Markets Ltd., of Honolulu, received the coveted People’s Choice Award for its superior retail radio and television advertising. Foodland’s “Fresh … Food, Family and Friends” pitch, with a “double your money back guarantee,” resonated with fellow brand partners, who selected the chain as the winner. The first retail chain to bring the brand to the Hawaiian islands, Foodland also was the No. 5 Top Sales Volume Small Chain Retailer. Its community events, holiday promotions, new point-of-sale materials and ongoing training initiatives keep the focus on the brand.