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The California Avocado Commission (CAC) will build on the successful launch of its grower campaign to further help consumers connect the fruit they buy with the people who grow it. “Sixty percent of consumers say it is important that the avocados they buy are grown in the United States,” said CAC’s VP/marketing Jan DeLyser.
As a result of this season’s reduced California avocado crop volume, DeLyser said CAC will focus its advertising efforts in Western U.S. markets during the peak May-August period when the taste of California avocados is at its premium best.
While more consumers will “get to know” more California avocado growers this season, the campaign’s “Hand Grown in California” messaging will be integrated throughout CAC’s marketing programs. In addition to the western-market media mix, CAC will maintain national support via online advertising and strong public relations outreach.
For more information, visit http://avocado.org.