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Just in time for summer fun and delicious berries, California Giant Berry Farms has teamed up with America’s favorite pastime for its new “Giant Fans of Baseball” promotion, which runs through July 11.
With tie-ins to the San Francisco Giants and the Major League Baseball Players Alumni Association (MLBPAA), the program includes a comprehensive lineup of supporting elements that engage consumers and support youth baseball. Each aspect also reinforces messaging about summer availability of California Giant berries and the many ways family and friends can share them while celebrating summer events.
The promotion kicks off close to home at AT&T Park, home of the World Series Champion San Francisco Giants. California Giant is running radio ads during each SF Giants game broadcast on KNBR between May 23-July 7, reaching thousands of fans with its message of pairing world-champion baseball with world-champion berries. During this time, KNBR will advertise a giveaway of 50 California Giant berry gift packs to a youth group or camp. On July 7, the company is hosting an event in Willie Mays Plaza at the AT&T Park to celebrate Summer Camp Day for kids as the Giants take the field against the San Diego Padres.
In a philanthropic partnership with MLBPAA, California Giant is sponsoring the association’s “Legends for Youth Clinic” at a San Francisco clinic this August, and giving away tickets at the SF Giants Summer Camp Day on July 7. Offered free to kids ages 6 to 16 all over the country, the MLBPAA Youth Clinics bring in Major League Baseball legends as role model coaches teaching kids baseball and life skills in a fun and positive environment.