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    Cal Giant Launches Two ‘Sweet’ Sports-Themed Promos

    California Giant Berry Farms is teaming up with two heavy hitters for a “Sweet on Sports” springtime promotion, which includes separate programs featuring each partner for a total of 20 weeks.


    California Giant Berry Farms is teaming up with two heavy hitters for a “Sweet on Sports” springtime promotion, which includes separate programs featuring each partner for a total of 20 weeks.

    Revolving around the healthy, active-lifestyle consumer message that California Giant promotes with its berry-licious lineup, the promo will run from April 1 through May 31 and feature “A Sweet Lineup” with the Major League Baseball Player Alumni Association (MLBPAA) brand on its clamshell packages of berries. The promotion will be further supported with multimedia, POS, trade advertising and a consumer sweepstakes with an exciting grand prize: one lucky consumer will win a youth baseball clinic for up to 200 kids ages 6 to 18, hosted by former Major League Baseball players.

    In addition, Watsonville, Calif.-based California Giant will also join forces for the second year in a row with the Tennis Channel for “The Sweetest Match” promo. Beginning June 1 and running through July 31, the two brands will also appear together on packaging, POS, trade advertising and online, with a grand prize giveaway to Wimbledon in 2011.

    For further information, contact Cindy Jewell at 831-728-1773 or [email protected].

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