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Along with the excessive heat affecting many parts of the country comes challenges for produce department managers with keeping berries and other produce items cool. With this in mind, California Giant has released a series of new training videos available on You Tube.
“Practicing proper cold chain management is critical to the profitability of our fresh strawberries, blueberries, blackberries and raspberries. Training is essential, and with the summer heat here, it is even more important to keep berries refrigerated while on display,” explains Anthony Gallino, VP of sales for the Watsonville, Calif.-based California Giant.
“The videos have already been viewed hundreds of times on YouTube, as well as requested on flash drives," Gallino continued, "so we hope our retail partners will continue to share the information with their store level personnel and maintain the cold chain for best quality for our consumers."
To further the message about the importance of keeping berries cold, the company also added verbiage to clamshell labels this season stating their berries are “Best If Kept Refrigerated.