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Frozen pizza manufacturer Palermo’s Pizza has introduced “Decision 2K10: Square vs. Slice,” a national campaign to find out how America prefers its pizza to be cut. The humorous campaign includes mobile sampling units to help voters make up their minds. Results will be tallied in early November.
“Much like other elections taking place this year, Decision 2K10: Square vs. Slice presents many piping-hot issues,” noted Giacomo Fallucca, president and CEO of Palermo’s Pizza, a brand of Milwaukee-based Palermo Villa, Inc. “We’re asking America to vote in this national campaign to finally put this debate to rest.”
Throughout the campaign, consumers can go to SquareVsSlice.com for the latest election news, including campaign videos, polling numbers and candidate appearances. Voters may also submit video testimonials, peruse the official campaign blog, follow the candidates on Twitter and take “pizza-ideology” tests on the campaign’s Facebook page at www.facebook.com/SquareVsSlice.
The candidates’ positions are as follows: Slice is running on a platform of eight equal pieces and believes that all Americans deserve the same amount of cheese, sauce, toppings and crust as their neighbor, while Square’s vision for pizza involves a cutting style that results in 16 pieces.
During the summer and continuing into the fall, the candidates will make 70 campaign stops, including swings through the “critical battleground states” of North Carolina, Iowa, Missouri, Virginia, Minnesota, Alabama, Illinois and Nebraska.
The Decision 2K10: Square vs. Slice launch video can be viewed at www.youtube.com/watch?v=hcyh4TDErsI.