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In support of the American Heat Association’s (AHA) “Go Red for Women” movement, the Campbell Soup Co. recently paid a visit to the popular Lifetime competition reality television series “Project Runway” during American Heart Month in February Heart disease survivors-turned-models were the inspirations for the competing designers as a way to raise awareness of the No. 1 killer of women in the United States.
The show’s judges selected Plano, Texas, designer Amy Sarabi’s red-silk dress as the winner, and the garment was duly modeled by AHA ambassador Nadine Jenkins, of East Orange, N.J. Jenkins, a 45-year-old mother of four, suffered a silent heart attack at the age of 33 and had an implantable cardiac defibrillator placed in her chest at 37.
Campbell sponsored the challenge as part of the Camden, N.J.-based manufacturer’s “AdDress Your Heart” campaign, which has recruited top fashion designers for the past four years to create Campbell red dresses, which additionally serve as the symbol for women’s heart health. Campbell’s campaign has pledged to donate over $3.6 million to the AHA by 2012.
“These women truly are role models and should be proud of all that they have accomplished in their fight against heart disease,” said “Project Runway” style consultant and women’s health advocate Tim Gunn, whose “day job’ is being the chief creative officer at Liz Claiborne. “They certainly ‘make it work’ on and off the runway.”
A limited-edition replica of Sarabi’s winning dress will be sold on ProjectRunway.com, with proceeds benefiting the AHA. The dress will also become part of the Campbell red dress collection, joining creations by such well-known designers Nicole Miller, Lisa Perry and Michael Vollbracht for Bill Blass.
Campbell has been a national supporter of Go Red For Women since 2006.
Hosted by supermodel and fashion icon Heidi Klum, “Project Runway” was cable’s most watched reality program in 2009 among women 18-plus, women 25-54 and in households.