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    Campbell Completes Kelsen Group Acquisition

    Move aims to complement soup co.’s global baked snack business

    Campbell Soup Company said it has completed the acquisition of Kelsen Group A/S, the Nørre Snede, Denmark-based producer of baked snacks, including the Kjeldsens and Royal Dansk brands.

    Camden, N.J.-based Campbell will operate Kelsen as a standalone business, reporting to Luca Mignini, president – Campbell International. Senior members of Kelsen’s management team, including Brian Rønsholdt, CEO of Kelsen Group, will continue to lead the business.

    “We are excited to bring Kelsen’s talented team and distinctive brands to Campbell,” Mignini said. “The acquisition of Kelsen, with its strong brand awareness in China and Hong Kong, is an ideal complement to Campbell’s global baked snack businesses and a platform for additional growth for Campbell in key emerging markets.”

    Kelsen is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
     

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