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Campbell’s Chunky soup, the Official Soup Sponsor of the NFL, is renewing its “Mama’s Boy” campaign for the 2013 season with Clay Matthews, Green Bay Packers linebacker and Super Bowl XLV champion, as its newest spokesman.
Since its introduction in 1997, the Campbell’s Chunky “Mama’s Boy” campaign has featured numerous high-profile NFL players. According to Mark Materacky, senior brand manager for Campbell's Chunky, Matthews is one of the premier defensive players in the NFL and an ideal fit for the campaign.
“Throughout the history of the campaign, Campbell has brought passionate football fans delicious and hearty soups in flavors they love, paired with a ‘Mama’s Boy’ they can relate to,” Materacky said. “Our new ‘Mama’s Boy’ Clay Matthews and our new pub-inspired soups will get fans fired up for football season.”
In conjunction with the new ad campaign, Campbell will kick off the upcoming season with three new soups inspired by a classic sports pub menu: Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak. The three new Campbell’s Chunky soups, which build on the success of soups introduced last season, will be available nationwide beginning this month.
In addition, Campbell will partner with Matthews to support local communities with the “Sacks for Soup” program. Each time Matthews sacks an opposing team’s quarterback during the 2013 NFL regular season, Campbell will donate 1,000 cans of soup to a local food bank in the opposing team’s city and 1,000 cans to a food bank in Green Bay, Wis. Campbell will also make a $1,000 donation to Clay’s charity, CM3 Charitable Fund, for each sack throughout the season.
Founded in 1869, Camden, N.J.-based Campbell Soup Company manufactures and markets high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages.