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Campbell Soup Co. has appointed Keith Olscamp its v.p. business development and industry relations. Succeeding Richard Smith, who will retire in the fall of 2009 after 37 years at Campbell, Olscamp will report to president global sales and chief customer officer Archbold D. van Beuren.
Smith and Olscamp will work together to ensure a seamless transition of key customer, industry, and other business relationships, Campbell notes.
In his new role Olscamp will be responsible for maintaining strong relationships with the senior executives at the company's customers. He will be a key Campbell representative to major food-retailing and manufacturing trade associations, among them the Food Marketing Institute, the Grocery Manufacturers Association, and the National Grocers Association, helping to advance industry issues. Additionally, Olscamp will handle benchmarking customer engagement within the industry.
The position will have a worldwide scope, with a focus on North America, the company said.
"Keith Olscamp was selected for this critical role based on his strong track record at Campbell and his reputation as a sales leader within the industry," explained van Beuren. "Keith is an advocate for our customers, and has demonstrated an outstanding ability to collaborate. He has a keen understanding of the industry landscape and the importance of balancing the needs of retailers and manufacturers, as well as the industry at large."
Olscamp has held field sales and Campbell world headquarters positions of increasing responsibility since joining Campbell in 1979. His most recent position was v.p.-retail & broker sales operations, in which capacity he led retail operations for the Campbell Sales Co., the selling organization for the company's largest business unit. He also headed the headquarters businesses managed by Acosta Sales & Marketing Co.
Campbell's portfolio of market-leading brands includes Campbell's, Pepperidge Farm, and V8.